THE EFFECT OF NEW PRODUCT DEVELOPMENT AS A STRATEGY FOR CORPORATE GROWTH IN UNILEVER LIMITED
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- NGN 3000
Abstract
This study is on the effect of new product development as a strategy for corporate growth in Unilever Limited. The total population for the study is 200 staff of Unilever Limited, Lagos. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made human resource management, project managers, financial analysts and security officers were used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies
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